Being Frenshe Makes Debut in Canada

Being Frenshe is now available at Shoppers Drug Mart in Canada, marking the brand’s foray into the country and its first international market.

Since debuting in 2022, Being Frenshe has become one of the fastest-growing wellness brands. It has surpassed $250 million in sales since launch and recently exceeded $100 million in point-of-sale annual sales at a single retailer, according to Happi Top 50 Company Maesa, which developed the line with Ashley Tisdale.

The Shoppers Drug Mart launch follows the brand’s expansion into Ulta Beauty in July and marks its second major retail milestone this year.

“In just a few years, Being Frenshe has become one of the fastest-growing brands in wellness. Being Frenshe is a unique brand built at the intersection of mood enhancing fragrance, self-care rituals and emotional well-being,” said Piyush Jain, CEO of Maesa. “Following the brand’s strong growth in the US, Canada was the natural next country to launch the brand.”